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SAY NO TO PLASTIC: Use beautiful, sustainable wraps that work

SAY NO TO PLASTIC: Use beautiful, sustainable wraps that work

SAY NO TO PLASTIC: Use beautiful, sustainable wraps that work

As generations become increasingly aware of the impact of plastic on the environment, Meli Wraps stands out as a pioneer in sustainability and innovation. Founded by empowered wahine Melia Foster, this business has defined what an eco-friendly lifestyle looks like, offering an alternative to plastic wrap that is not only effective but also beautiful and practical.


Growing up in the breathtaking landscapes of Kauai, Melia was instilled with a deep appreciation for nature and a sense of responsibility to protect it. Being raised in a family that prioritized sustainability, she learned early on the importance of reducing plastic waste and preserving the environment for future generations.


Melia's journey with Meli Wraps’s success is driven by a simple idea – to create a reusable alternative to plastic wrap using certified organic cotton coated with Hawaiian beeswax - nothing but the best quality raw materials in the market. The name of the company “Meli” means honeybee in Hawaiian, and Hawaiian beeswax is the best in the industry.


From humble beginnings experimenting in her kitchen in late 2015, Meli Wraps has grown into a thriving business with a dedicated team of five operating out of a warehouse. Their products have garnered praise from customers and retailers alike, with their vibrant prints and superior quality setting them apart from the competition.

Meli Wraps has already made a name for itself on the international stage, with appearances at events like Expo West and partnerships with prestigious brands like Hawaiian Airlines and Fairmont Kea Lani. This brand was on shelves in Hawaii and the West Coast before the surge of imitations flooded the market. Despite the challenges posed by copycats, Melia remains undeterred - an unbothered queen, confident in the unmatched quality of her product and the loyalty of her customers.


The COVID-19 pandemic presented its own set of obstacles, but Melia and her team weathered the storm and emerged stronger than ever. Now, with growth back on track, they are poised to explore new opportunities for expansion, including custom prints and sustainable cutlery.

At the heart of Meli Wraps is gratitude, a sense of community and collaboration. Melia credits the support of her fellow entrepreneurs and the unique spirit of Hawaii for her success. Through programs like YWCA’s Power Up Your Business program, among others, she has forged connections and found inspiration to continue pushing the boundaries of sustainability.


As Melia reflects on her journey, she emphasizes the importance of finding balance and taking time to recharge. For her, creativity flourishes after a day spent with family at the beach, reminding fellow entrepreneurs to prioritize self-care amidst the demands of building an empire.

 

In the end, Meli Wraps is more than just a product – it's a testament to the power of passion, perseverance, and community. With Melia leading the way, many empowered wahine are now exploring options in the business of sustainability. This proves that with a little innovation and a lot of heart, we can all make a difference, one wrap at a time.


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