INTUITION: Alena spills the tea on her thriving small business

While Maui is known for its serene and peaceful scenes, one small business has been brewing up a storm, captivating the senses of locals and visitors alike. Maui Rainbow Tea, owned by the passionate Alena Danskikh, offers a delightful blend of premium tea leaves infused with the flavors of Hawaiian fruits.

When the Aug. 8 wildfires happened on Maui, Alena lost some of her partner stores in Lahaina that carried her brand. With all the uncertainty and slow down in the visitor industry, Maui Rainbow Tea felt the road up ahead will be an uphill one, yet Alena stayed true and kept moving forward as a small business.

Alena's story is one of determination and a quest for authenticity. In a world saturated with beverages, she found it challenging to source tea that truly resonated with her taste buds. Instead of settling for mediocrity, she took matters into her own hands and embarked on a journey to craft her own tea blends from scratch, using real fruit to infuse her teas with the vibrant flavors of Hawaii. It was a labor of love, but her dedication paid off when she perfected her unique blends.

The decision to venture into the world of small business and tea production was not without its risks, especially for someone with a background in business and a degree earned with honors. Alena had previously held uninspiring jobs in cities like San Francisco and New York, where she struggled to find meaning and fulfillment. The desire to break free from the monotony of corporate life and embrace something she truly loved led her to the shores of Maui.

The challenges brought by the recent fires on Maui was just another roadblock Alena is prepared to overcome. Her journey so far is a testament to the power of intuition and the willingness to follow one's heart. She describes her leadership style as someone who trusted instincts rather than relying solely on logic. She said this allowed her to connect on a deeper level.

In addition to her intuition, Alena acknowledges the pivotal role played by her supportive community in her journey to success. She found herself surrounded by individuals who shared her passion for tea, and a loyal base of customers that continued to support her during these challenging times on Maui.

Maui Rainbow Tea's story is a testament to the power of passion, intuition, and community in the world of small business. Alena Danskikh's unwavering determination to create something authentic and meaningful has not only allowed her to find success but has also added a touch of tropical paradise to every cup of tea she brews. In this journey to recovery for Maui’s small businesses and residents, her story reminds us all to trust our instincts, pursue our passions, and follow the rainbow that leads to our dreams.

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